5 Things You Can Do to Improve Your Website Conversion Rate

Your website conversion rate is a key digital marketing metric to track, but knowing how to improve it is even more vital.

Almost a quarter of marketing websites have at least one issue, almost 40% of them critical, shows a study by BCG. Poor design and optimisation hurt your website conversion rate. Once you lose a lead, they’re gone for good.

Your website visitors need to find your website enticing, informative, and persuasive. Your conversions could be an email sign-up, a download, or a sale.

Whatever your goals, you need a website optimised for conversion. But what can you do to achieve this?

Without a conversion rate optimisation (CRO) plan, you will be editing at random. You will turn dials and twist cogs to no little avail.

We can help. We have a guide with everything you need to know. Read on for your 5 website conversion rate tips.

1. Boost Your Website Conversion Rate With Relevant Leads

Your website visitors need to be as qualified as possible. You only want relevant website traffic to reach your interior pages. Pay-per-click (PPC) search ads are an efficient way to achieve this.

When you use PPC, you target specific search engine users. You rank at the top of the results page, in the paid section. You will get noticed.

Design ultra-specific buyers’ personas. Try to get inside the heads of your ideal customers. What do they want, need, and fear?

Keep the Search Engines Happy

A solid search engine optimisation (SEO) strategy is a must. You need to satisfy search intents and target locations. Offer solutions your website visitors seek.

Try to avoid making your landing page rank for all your keywords. Some search intents are better served by one of your other pages. Try to direct visitors to the most relevant parts of your site.

This helps stop them from bouncing back to the search engine results page
(SERP).

2. Optimise Customer Experience with CRMs and Bold Copywriting

An effective customer experience (CX) boosts your website conversion rate. Websites visitors should love reading your site. You need to cater for their needs instantly.

Customer relationship management (CRM) tools let you track lead and customer interactions. This gives you insight into their needs, concerns, and questions. This data lets you optimise and automate your CX strategy.

Install top-quality chatbots for basic questions. You can also set up a live chat system with your service team. This lets them engage with multiple customers at once; phone calls handle one customer at a time.

Send out well-crafted newsletters to signed-up leads. These need to be effective, readable, and useful. Solve some of your leads’ problems for free, and they will start to see you as a trusted source of information.

Harness the Power of Words

Strong copywriting helps boost CX. Be concise, engaging, and conversational. Customers buy from sales professionals they like. Your copy is a salesperson in text form, so make it likeable.

You can use formulas like Attention Interest Desire Action
(AIDA) to engage your readers and add structure. The Problem Agitate Solution (PAS) formula works well for solution-based products too!

Use emotive language when you can. The internet is packed with power words to help you sell. Many of these are just hype, but some stand the test of time.

Good places to start are the following: free, easy, fast, instant, love, simple, because, and new. But the most powerful of all is you.

Your readers need to feel something to want to buy from you. Emotion sells products. Logic makes sense of their decision, but this comes later.

3. Make Purchases Fast and Easy

Huge numbers of leads abandon their shopping carts due to slow checkout. Imagine you were in the supermarket queue, ready to spend your hard-earned pounds. But then only one member of staff is working!

You wait for almost an hour before leaving your packed trolley and heading elsewhere. The same is true for website visitors, but your window of time is even tighter.

Your checkout process needs to be simple and fast. Make clear, clickable calls to action. Refine your navigation so absolutely anyone could use it.

Pay attention to web accessibility standards. Accommodate sight or hearing-challenged users. It may take time, but you will widen your target audience even further.

4. Use Data, Case Studies, and Testimonials

Your customers are your number one source of data. If they have already bought from you, your strategy worked. Capitalise on this and optimise your website to make conversions consistent.

You can create case studies of customer success stories. Make these as relatable as possible for your target audience. Include data, studies, and facts to make things super credible.

Testimonials are one of the most powerful tools in your marketing toolkit. Social proof work, and asking your loyal customers for input harnesses it. Make it worth their time with free products, newsletters, or other benefits.

5. Ask for Feedback and Act On It

When a lead fails to convert, you need to find out why. Focusing on failures can give you valuable insights.

Leads that signed up, but bounced before a purchase are ideal. Send out a survey in exchange for free products or information. Make this brief, but try to find out exactly why they bounced, then stop it from happening again.

You can also ask for feedback on social media. If you don’t have email contacts, this is a solid alternative. Write a post offering freebies in exchange for honest feedback.

Constructive criticism will help you convert future leads.

Ready to Boost Your Website Conversion Rate?

We hope our guide helped you tweak your website conversion rate and get the results you need. CRO can be tricky, but these 5 tips will point you along the right path. Get input from your customers, design like a pro, and tweak.

Our team at Jumpworks leads the UK in Infusionsoft strategy implementation. We are experts in digital marketing, engagement, and business growth. Over 30 years of experience have fueled our knowledge.

Our team developed in diverse areas of business. Together, we provide a holistic solution for your company.

Want to see your business thrive? Get in touch today!