Did you know that one of the greatest tools to help grow your business is social media? Did you also know that Facebook has an excellent and efficient advertising platform? If not, then you need to know the power of Facebook for business.
Facebook marketing is easy to do and you can be started quickly. Read on for our must-know guide on how to get the best for your business from Facebook.
Start With a Page
The first step when marketing on Facebook is to create a page. A page will be the face of your business and will look very similar to a standard profile. However, it will have many entries that are applicable to businesses only, such as information on your services.
Don’t try to open a regular profile for your business. Facebook will probably shut it down. In addition, you will miss out on the many business tools that Facebook has for you to use.
When you open a business page, it will give you a choice between a brand or business page, or a community or public figure page. Unless you are a celebrity, you will most likely want to head for a brand or business.
After this, Facebook will guide you through the whole process pretty smoothly. Make sure to fill in all fields and get some great images to go with your page.
Once you are set up, you can start marketing your business.
Posts
The first way to market your business is with Facebook posts. When creating posts, you have a number of options, and each will bring in different rewards. It is best to start with a mix of different post types and see which works best for your Facebook marketing strategy.
The easiest of posts to create is a text-based one. This is a simple written statement or comment with no link or image. While simple, they can increase engagement on the page, particularly if you use them to ask questions.
Photo posts are one step up from an image post. They can set off engagement and comments, often in a more involved way than simple text. The trick here is to make sure your images are of good quality or add value.
Finally, video posts add lots of engagement if you have compelling images and are a graphic brand. The only problem is they take a lot more effort to make, especially if you want them to look good. If you want video, consider hiring a professional company to create them for you.
How to Advertise With Facebook Marketing
Once you have made a page and started to create posts, you can begin to advertise. This is one of the best features of the platform, and if you can master targeted advertising, you will get a lot of return from your investment. However, it does take a little research to perfect.
Firstly, you need to know who your target audience is. The more specific you can get this, the more return you will get on your advertising spend. This may take some traditional market research, working out the age, gender, geography, and needs of your existing customer base.
This will be important, as when you set up your advertisement, you will need to define an audience. When anyone states what they like and dislike on Facebook, or give any information, it is logged. This is then used for targeted advertising.
This means that you can target people based on the demographics information you have already. You can literally target people based on anything they have told Facebook, from where they live, to their interests, and even the household income.
How to Buy Facebook Ads
The two options with advertisements on Facebook are pay per impression and pay per click. Both have advantages and disadvantages.
Pay per impression means you pay every time someone sees your advertisement on their feed. Pay per click means that people see your advertisement, but you only pay if they click and follow the lead.
Buying Facebook ads is extremely easy, and once you have created the advertisement, it will give you your payment options and Facebook ad costs. However, there are a lot of different advert types to choose from and the one you select will determine your final spend.
Advertisements can include videos, carousel ads for showing multiple products, special offers, and a whole host of other options. To determine what will work best, check other businesses in your niche that are advertising and see what they’re using.
Revisiting and Tweaking
Once you have your advertisements and pages set up, be sure to revisit your Facebook ads and tweak them. You may wish to try changing the demographics slightly or opening it up to a wider or smaller audience. Facebook will provide all the information on its ad manager to tell you how well the advertisement is performing, so be sure to keep an eye on this.
Try different outcomes for your adverts as well. Some of them may direct people to your website, while some may simply get people to like your page. It can pay to start off by simply building the likes on your page, as it gives you a captive audience that has already displayed an interest in your service or product.
Set a Budget
Facebook marketing also allows you to set a budget and stick to it, so you do not run over into huge expenditures. This allows you to set a budget and experiment with different advert types. Try this out with small amounts, and you will soon reap the benefits.
Should you still find the whole process daunting, then get some help! Jumpworks can organise your Facebook marketing for you, increasing your return on investment. Contact us for a quote so we can get your business into the digital age with a brand new marketing plan immediately!
